Together with Studio Folder we have designed the visual identity of ‘Supersalone’ — a special edition of Salone del Mobile design fair, that takes place every year in Milano and that in 2021 has been directed by the architect Stefano Boeri.
We were requested to design both Supersalone’s visual campaign in the city of Milan and the system of wayfinding inside the fair (Rho Fiera Milano).
I mainly contributed during the phases of research, concept development of the whole identity and design of the main logo supersalone. Also, I designed the collateral events’ logos and icons + some of the panels and wayfinding inside the fair.


︎ Team work: Letizia Bernardelli, Alice Moretto
︎ Photos: Louis De Belle